A company website is one of the most important assets that businesses tend to overlook. While social media is powerful in reaching out to your target market, you still need a website to strengthen your credibility, especially if you are starting small. Aside from maintaining your social media accounts, make sure that you set up your site. There are several ways to drive traffic to your site, but if you are still a small business with not enough exposure, you can also buy clicks — quality ones at that.
Once you have lured your target market to your website, you need to make sure that your website has all the elements that can convert these visits into qualified leads.
1. It Should Be Simple, Clean, and Straightforward
It is tempting to want to have everything on your website, but you do not want to overwhelm your audience. Design-wise, choose a simple theme that is easy on the eyes. Also, remember that your audience does not have all the time in the world, so be direct in stating what you can offer, be it products or services.
2. It Should Be Fast and Compatible with All Devices
When someone clicks on a link to your site, loading time should be kept to a minimum. While you do not have control over the speed of their Internet connection, do not worsen it. Some ways to speed up loading is to make it a point to always use the latest version of the CMS you are using, and do not go insane about the features and plug-ins. Apply only what is necessary.
3. It Should Have Effective CTA Buttons
What would be your customer’s next step now that he or she in on your website? Do you want the person to purchase, create an account, use a promo code, or contact you for more information? Make it obvious by using effective call-to-action buttons, and put them in prominent positions.
4. It Should Contain Meaningful Content
You want to hold the attention of your audience, so you need to beef up your site with high-quality content. Make them scroll down by writing interesting stories and compelling infographics. Your content should be share-worthy, so do not forget to put share buttons.
Like what Forbes contributor Nicole Leinbach-Reyhle said, not having a website means losing business opportunities. However, a bad website is just as insignificant as having no website at all. Maintenance of a website can be demanding, especially if you are undermanned, but it is a tried and tested marketing strategy that costs almost nothing.