Sending emails to existing and potential customers was something marketing folks started doing in earnest in the late ‘90s to the early 2000s. Email marketing was a quicker and more convenient step up from when sending letters was a common practice.
How we do marketing changes according to the market’s trends and changes. You see a pronounced shift to social media marketing, so much that you’re probably thinking if you still need email copy-writing services as much as before.
Is email still relevant?
Industry experts such as Vonazon recognize that email is still important. In today’s media-dependent market, however, there are still questions on whether it is still an effective medium for getting the message across. Is it time to shift tactics and concentrate on other strategies?
Here’s the truth: You can get the best of both worlds. One is not necessarily better than the other when it comes to connecting with your target audience; they go hand in hand. When using these channels, you need to focus on the strengths of both email and social media and make them work together to make your marketing strategy successful.
Email and social media: How they work together
Social media platforms such as Twitter and Facebook often rely on email for certain functions. Signing up for an account would require an email address for example, and the user would need to click on a confirmation link they would receive their email.
If you have to reset your password on your social media account, you would be sent a temporary one or a password reset link via email. Social media notifications may also be sent via email.
What this shows is that email and social media are already linked. But should you keep going with sending emails to your target market?
Email will always be there
In Radicati’s Email Statistics Report that forecast email and mobile email use from the years 2015 to 2019, it’s predicted that more than one-third of the world’s population will be using email by the end of 2019. Use of email continues to grow, the report says, and we agree. An email will always be a staple online, even for those who don’t have social media accounts.
Even in a study by McKinsey (as cited in Marketing Land), it says that email is nearly 40 times more effective at getting new customers than Twitter and Facebook.
You won’t go wrong with sticking to email marketing and using it in conjunction with your social media marketing. It’s an industry best practice to focus on both to achieve high customer engagement and conversion rates. Happy emailing!